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Review & Sentiment · Intelligence

Brand Reputation Tracking — Marriott's brand score rose 12 points this quarter. ITC dropped 8. Where is your brand heading?

Brand reputation is the aggregate of everything guests say about your hotel across every platform. TravelScrape tracks your brand reputation score vs competitors — with Brand Reputation Intelligence, including review sentiment, response rate, complaint resolution speed and brand perception trend across all channels.
See Who Uses This ↓
100+
Sources tracked
Daily
Updates
API
+ Dataset
Brand Reputation Tracking — Live Sample Live Data
Source / Property Metric 1 Metric 2 Metric 3 Platform
Taj Palace
Brand Score: 91
 ↑ +8 this quarter 92% recommend rate All platforms
JW Marriott
Brand Score: 84
 ↑ +12 this quarter 88% recommend rate All platforms
Your HotelYOU
Brand Score: 72
 → Flat 79% recommend rate All platforms
ITC Maurya
Brand Score: 78
 ↓ −8 this quarter 81% recommend rate All platforms
Hyatt Regency
Brand Score: 81
 ↑ +5 this quarter 85% recommend rate All platforms
💡 Marriott gained 12 brand score points this quarter — likely from a service quality initiative. Your brand score is flat while 3 of 4 competitors improved. Flat brand score in a rising market = relative brand decline. This needs a response strategy.
50+
platforms in brand reputation score calculation
Weekly
brand score update with quarterly trend analysis
12 factors
tracked — score, sentiment, response rate, resolution, volume
Competitor
brand score comparison — know exactly how you rank
Country-Wise Demand

Who Uses Brand Reputation Tracking

Revenue teams, analytics platforms and data engineers across 11 markets with Travel brand reputation data scraping — 2024 to 2026.

Icon All Markets
Icon India
Icon Other Markets
All 11 markets — sentiment analysis inquiries 2024–2026
11Active Markets
100+Sources Tracked
DailyData Updates
$600Min Deal / mo
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India Top Market
Revenue Manager · 5-Star Hotel, Delhi
"We needed to track brand reputation tracking for Taj Palace, ITC Maurya and Marriott simultaneously. Competitor review movements were affecting our own booking decisions. TravelScrape gives us a daily view of every competitor's review position across all OTAs."
40+
Clients
+38%
YoY
$2.4K
Avg Deal
API
Delivery
Icon
USA High ACV
VP Revenue · Hotel Group, New York
"Added TravelScrape's brand reputation tracking to our analytics platform. Hotel clients can now benchmark their review performance vs competitors daily. This feature drives 60% of our new client demos."
14
Clients
+28%
YoY
$9.2K
Avg Deal
API
Delivery
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UAE
Hot
"Brand Reputation Tracking tracking in UAE market — structured data delivery for revenue teams and analytics platforms. UAE-specific OTA coverage and local brand tracking included."
$2K–$7K/mo
Revenue · Analytics · SaaS
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UK
Hot
"Brand Reputation Tracking tracking in UK market — structured data delivery for revenue teams and analytics platforms. UK-specific OTA coverage and local brand tracking included."
$1.5K–$5K/mo
Revenue · Analytics · SaaS
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Singapore
Growing
"Brand Reputation Tracking tracking in Singapore market — structured data delivery for revenue teams and analytics platforms. Singapore-specific OTA coverage and local brand tracking included."
$2K–$6K/mo
Revenue · Analytics · SaaS
Icon
Australia
Active
"Brand Reputation Tracking tracking in Australia market — structured data delivery for revenue teams and analytics platforms. Australia-specific OTA coverage and local brand tracking included."
$1.5K–$4K/mo
Revenue · Analytics · SaaS
Icon
Germany
Active
"Brand Reputation Tracking tracking in Germany market — structured data delivery for revenue teams and analytics platforms. Germany-specific OTA coverage and local brand tracking included."
$1.5K–$5K/mo
Revenue · Analytics · SaaS
Icon
Japan
Growing
"Brand Reputation Tracking tracking in Japan market — structured data delivery for revenue teams and analytics platforms. Japan-specific OTA coverage and local brand tracking included."
$1.5K–$4K/mo
Revenue · Analytics · SaaS
India#1 Market
40+Active Clients
$2.4KAvg Deal
+38%YoY Growth
India is TravelScrape's largest market for brand reputation tracking. Clients include 5-star hotel groups (Taj, Marriott, ITC portfolio hotels), hotel analytics SaaS platforms (Bengaluru and Mumbai-based), OTA platforms building competitive intelligence products, and enterprise travel companies building proprietary data assets. Key verticals: hotel groups, travel tech SaaS, OTA platforms, airlines and PE funds with hospitality exposure.
5-StarHotel Groups
SaaSTravel Tech
OTAPlatforms
PE FundsHospitality
10Other Markets
UAE#2 Market
USA#1 by ACV
$600+Min / mo
Icon
UAE
Hot
"Brand Reputation Tracking tracking in UAE market — structured data delivery for revenue teams and analytics platforms. UAE-specific OTA coverage and local brand tracking included."
$2K–$7K/mo
Revenue · Analytics · SaaS
Icon
UK
Hot
"Brand Reputation Tracking tracking in UK market — structured data delivery for revenue teams and analytics platforms. UK-specific OTA coverage and local brand tracking included."
$1.5K–$5K/mo
Revenue · Analytics · SaaS
Icon
Singapore
Growing
"Brand Reputation Tracking tracking in Singapore market — structured data delivery for revenue teams and analytics platforms. Singapore-specific OTA coverage and local brand tracking included."
$2K–$6K/mo
Revenue · Analytics · SaaS
Icon
Australia
Active
"Brand Reputation Tracking tracking in Australia market — structured data delivery for revenue teams and analytics platforms. Australia-specific OTA coverage and local brand tracking included."
$1.5K–$4K/mo
Revenue · Analytics · SaaS
Icon
Germany
Active
"Brand Reputation Tracking tracking in Germany market — structured data delivery for revenue teams and analytics platforms. Germany-specific OTA coverage and local brand tracking included."
$1.5K–$5K/mo
Revenue · Analytics · SaaS
Icon
Japan
Growing
"Brand Reputation Tracking tracking in Japan market — structured data delivery for revenue teams and analytics platforms. Japan-specific OTA coverage and local brand tracking included."
$1.5K–$4K/mo
Revenue · Analytics · SaaS

Country Priority Chart

Based on real inquiry volume, average deal size and competition level with multi-platform reputation data aggregation — 2024 to 2026.

Country Demand Budget Competition Priority
IconUSA
⭐⭐⭐⭐⭐
💰💰💰💰💰
 High #1
IconUAE
⭐⭐⭐⭐⭐
💰💰💰💰💰
 Low #2
IconUK
⭐⭐⭐⭐
💰💰💰💰
 Medium #3
IconAustralia
⭐⭐⭐⭐
💰💰💰💰
 Low #4
IconGermany
⭐⭐⭐
💰💰💰💰
 Low #5
IconSingapore
⭐⭐⭐
💰💰💰
 Low #6
IconIndia
⭐⭐⭐
💰💰
 Very High #7
Results

What clients do with Brand Reputation Tracking

100+
Sources tracked for ratings health monitoring data daily
Daily
Structured data updates — API and dataset delivery
99.9%
API uptime SLA for production data integrations
★★★★★
"TravelScrape's brand reputation tracking data covered Taj Palace and JW Marriott across all major OTAs — exactly what we needed. The structured JSON format integrated into our pipeline in 2 days. Coverage, reliability and support are all excellent."
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Aditya K.
Revenue Manager · 5-Star Hotel Group, Delhi
★★★★★
"We evaluated 4 travel data providers for brand reputation tracking. TravelScrape was the only one with Indian OTA coverage, clean structured output and a response time under 200ms. Our team was using the API in production within a week."
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Priya V.
CPO · Travel Analytics SaaS, Bengaluru (320 clients)
★★★★★
"The brand reputation tracking dataset from TravelScrape is now a core input in our demand forecasting model. Historical depth, daily updates and consistent schema across sources — we haven't had to clean or reformat a single file in 6 months of production use."
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Shreya N.
Head of Data · Travel Intelligence Platform, Mumbai

Brand Reputation Tracking — Questions

From data teams, analytics platforms and revenue managers evaluating this data product.

Brand reputation tracking measures your hotel's overall brand health across all review platforms and OTAs — combining review score, sentiment, review volume, response rate, complaint resolution speed and recommendation rate into a single brand score with hotel brand reputation analytics, it tracks this score vs competitors over time.
The brand score combines 12 factors weighted by their correlation with booking conversion: review score (30%), sentiment ratio (20%), recommendation rate (15%), review velocity (10%), response rate (10%), resolution rate (10%) and platform coverage (5%). The composite score tracks brand health more accurately than any single metric.
Yes. Free one-time brand reputation audit — your hotel vs top 5 competitors. Brand score, 90-day trend, strongest and weakest platform, and top 3 reputation improvement recommendations. No contract required.
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across India and globally

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"We plugged TravelScrape's hotel rate data into our pricing engine and RevPAR jumped 28% in Q1. The 15-minute refresh is what made all the difference — no competitor offers that."

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