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Competitive Intelligence · Market Share

Market Share Analysis — Your RevPAR grew 6%. The market grew 11%. You're losing.

RevPAR tells you what happened. Market share tells you where you stand with hotel market revenue analytics, most hotel teams celebrate a RevPAR increase without knowing they’re falling behind every competitor in their market.

The 3 Dimensions ↓
The question RevPAR can't answer
"Is my hotel winning in its market vs Taj, Marriott, Hyatt — or just riding a rising tide?"
3
Market share dimensions — booking, revenue and visibility
4–6wk
Visibility share drops precede booking share drops
80%
Of "market condition" excuses that are actually competitive share loss
Delhi 5-Star Booking Share
This Quarter vs Last Quarter
This QuarterTotal market: 1,240 room nights/week
Taj 30%
Marriott 17%
You 18%
Hyatt 14%
Others
Last QuarterYou held 20.1%
Taj 28%
Marriott 18%
You 20%
Hyatt 12%
Others
Taj Palace
JW Marriott
Your Hotel −2.1pt
Hyatt (+2.0pt)
Why Market Share Has 3 Dimensions

Booking share, revenue share and visibility share. All three tell a different story.

A hotel can have 20% booking share but only 14% revenue share — winning volume at below-market ADR. Another hotel can have falling booking share but rising visibility share — about to surge with market growth analysis for hotels, each dimension reveals a different competitive reality.

1
Booking Share
Your % of total nights booked in your competitive set

What percentage of all hotel nights booked across your competitive set go to your property. The foundational metric — but it needs context. A hotel can gain booking share while losing revenue share if they're discounting to capture volume.

Why it matters

Delhi 5-star market: 1,240 room nights/week. Your hotel: 224 = 18% share. Last quarter you held 20.1%. The market grew 6% — you didn't. Someone took your share. Find out who before they take more.

2
Revenue Share
Your % of total revenue in your competitive set

Revenue share accounts for ADR — not just volume. A hotel winning 20% of nights at ₹12,000 while competitors average ₹18,000 has weak revenue share despite strong booking share. Rate strategy must be evaluated in revenue share, not just occupancy.

Why it matters

Your booking share: 18%. Revenue share: 14.3%. You're capturing more nights than ITC Maurya but at significantly lower ADR. They have 3.7% more revenue share with fewer bookings. Rate strategy gap is clearly visible here — nowhere else.

3
Visibility Share
Your % of OTA search impressions in your market

The leading indicator. Visibility share drops typically precede booking share drops by 4–6 weeks — giving you a strategic window to intervene before the commercial impact shows up in occupancy. This is the early warning signal no other metric provides.

Why it matters

Your Booking.com visibility share fell from 19% to 14% in Q2. Your Booking.com visibility share fell as Marriott and Hyatt gained — your booking share is still 18% but it will fall in 4–6 weeks unless the visibility issue is addressed now. This is the advance warning RevPAR and booking data can never give you.

RevPAR is not enough. Market share is the verdict.

Scenario A — Same RevPAR Number, Different Competitive Reality
Hotel RevPAR
+8%
Market Growth
+8%
✓ Market-neutral performance — you held your share
Scenario B — RevPAR Grows, But You're Losing
Hotel RevPAR
+6%
Market Growth
+11%
Market Share
−2.5pt
⚠️ You celebrated a RevPAR increase while losing competitive ground
3×
Share dimensions tracked simultaneously — booking, revenue and visibility
100+
OTA sources contributing to market share calculations
4–6wk
Visibility share drops precede booking share drops — early warning window
Weekly
Market share report cadence with quarterly trend analysis
Country-Wise Demand

Who Is Tracking Market Share

Hotel chains, asset managers and hospitality SaaS teams with hotel market share and revenue insights — 2024 to 2026.

Icon All Markets
Icon Hotels
Icon Chains
Icon SaaS
All 11 markets — market share analysis inquiries 2024–2026
11Active Markets
3Share Dimensions
WeeklyReports
$800Min Deal / mo
Icon
India Top Market
Asset Manager · Hotel Ownership Group, Mumbai
"Our hotel's RevPAR was down 12% in Q2. Management said 'market conditions.' But Taj Palace and ITC Maurya were fully booked. I needed independent market share data — not management's explanation. I had no independent market share data to verify that. Was the whole market down 12%? Or did our competitors gain share at our expense? I need market share data to ask management the right questions."
VP Revenue · Hotel Chain, Delhi (20 Props)
"We track RevPAR and ADR across all 20 properties but have no market share context. Marriott and Hyatt expanded into 3 of our markets last year — we can't tell if that impacted our share. When RevPAR improves, is it market lift or competitive share gain? When it falls, same question. Market share data is the one piece of context missing from every performance conversation we have."
Head of Strategy · Hotel Group, Bengaluru
"Expanding to Ahmedabad, Kochi, Indore, Bhopal and Varanasi. Need market share baseline per city — which OYO, Lemon Tree and Marriott properties dominate on MakeMyTrip, Goibibo and Booking.com? Need market share baseline for each city — what is the current booking share distribution across the competitive set? Which properties dominate which OTAs? We cannot set market share targets for year 1 without knowing the starting point."
38+
Clients
+35%
YoY
$3.2K
Avg Deal
3
Dimensions
91%
Icon
USA High ACV
CFO · Hotel Group, Las Vegas (9 Props)
"RevPAR went up 4% this quarter. But did we grow because the Las Vegas market grew 10% and we underperformed? Or did we actually gain share? Without market share data, I can't answer that question in investor reporting."
CPO · Hotel Analytics SaaS, San Francisco
"Our RMS clients need market context for every performance metric. Was our ADR growth competitive or just market lift? Need TravelScrape's market share API to add the competitive context layer our platform is missing — it's our highest-priority product gap."
16
Clients
+28%
YoY
$11.2K
Avg Deal
API
Delivery
84%
Icon
UAE
Hot
"Dubai luxury — booking and revenue share vs Jumeirah, Atlantis and Four Seasons on Booking.com, Expedia and Agoda. Investor reporting requires competitive context for every RevPAR metric we present."
$2.5K–$9K/mo
Asset Manager · CFO
Icon
UK
Hot
"London hotel market share by segment — our corporate share vs Marriott, IHG and Hilton on Booking.com and Expedia. Our corporate share has been declining for 2 years but we lacked data to prove it or identify which competitor was capturing it."
$2K–$7K/mo
Commercial Director · Asset Manager
Icon
Singapore
Growing
"Singapore MICE market share — conference booking share vs Marina Bay Sands, Raffles and Hilton on Agoda, Booking.com and Trip.com. MICE is our growth target and we need market share metrics for it specifically."
$2.5K–$7K/mo
Revenue Director
Icon
Australia
Active
"Melbourne and Sydney market share quarterly report for hotel ownership board. RevPAR vs market — board wants market share context, not just internal performance metrics."
$2K–$5K/mo
Asset Manager · GM
Icon
Germany
Active
"Frankfurt corporate travel market share — German market grew but our corporate ADR share fell. Need data to understand which competitors captured our corporate segment."
$2K–$6K/mo
Revenue · Strategy
Icon
Japan
Growing
"Tokyo inbound tourism market share recovery 2023–2026. Tracking our recovery vs competitor hotels as Japan inbound tourism returns to pre-COVID levels."
$2K–$5K/mo
VP Revenue
9Hotel Markets
WeeklyCountries
3Dimensions
$800Min / mo
🏨
Hotels & Asset Managers
Individual hotel teams and asset managers who need market share context to distinguish market trends from competitive performance. RevPAR without market share context is an incomplete performance picture — leading to wrong diagnoses and wrong strategic responses.
Weekly Report
5-Star Hotel · Mumbai
"Weekly market share brief — booking share, revenue share, visibility share vs 5 competitors. Trend direction for each metric vs prior week and prior quarter."
$800–$2.5K/mo · Revenue Manager
Board Reporting
Asset Manager · Delhi
"Quarterly market share report for board — our share vs market, share gain/loss attribution, which competitors gained at our expense and what drove each change."
$1K–$3K/project · Asset Manager
Segment Share
Business Hotel · Bengaluru
"Corporate segment market share specifically — our share of business traveller bookings vs ITC and Marriott in Bengaluru. Corporate is our primary target segment."
$1K–$3K/mo · Commercial Director
New Market
Hotel Group · Expanding
"Market share baseline for 3 new cities before expansion. Current distribution, who dominates, what share is realistic to target in year 1 and year 3."
$1.5K–$4K/project · VP Strategy
Visibility Lead
Resort · Goa
"OTA visibility share as leading indicator — tracking 4–6 weeks ahead of when booking share changes show in revenue data. Early warning system."
$800–$2.5K/mo · Revenue Manager
OTA-Level
Hotel Group · Chennai
"Market share by OTA — our booking share on Booking.com vs Expedia vs MakeMyTrip separately. Different OTAs have different competitive dynamics in our market."
$1.5K–$4K/mo · Distribution Manager
Historical Trend
Luxury Hotel · Jaipur
"2-year market share trend — gaining or losing share over time? Quarterly data showing share trajectory for investor and owner reporting."
$1K–$3K/project · Owner · GM
Revenue Share
5-Star Hotel · Hyderabad
"Revenue share specifically — not just nights booked but revenue captured. Are we winning high-ADR bookings or just filling rooms at below-market rates?"
$1K–$3K/mo · VP Revenue
7Chain Markets
PortfolioView
WeeklyReports
$2.5KMin / mo
🏢
Hotel Chains — Portfolio Market Share
Enterprise chains need market share tracked across every property in every market. Market share is the one competitive metric that normalises for market-wide conditions and isolates true competitive performance.
Portfolio Share
Chain · India (30 Props)
"Total portfolio market share by city — gaining or losing competitive position across all 30 properties? Which markets are improving vs declining?"
$3.5K–$10K/mo · Head of Revenue
Brand Share
Multi-Brand Chain · UAE
"Market share by brand tier — luxury vs upper upscale. Gaining share at luxury level while losing it in upper upscale? Brand-level market share attribution."
$4K–$12K/mo · VP Strategy
Investor Report
Listed Hotel Co. · India
"Quarterly investor reporting: our market share vs Marriott and IHG in each of our markets. Revenue share growth or decline vs prior year. Board-ready format."
$3K–$8K/project · CEO · CFO
New Market Entry
Chain · Saudi Arabia
"Market share landscape in 5 target Saudi cities — current share distribution, dominant players per city, realistic targets for year 1–3."
$3K–$8K/project · VP Development
6SaaS Markets
APIDelivery
99.9%SLA
$3KMin / mo
🤖
Hotel Tech & Analytics SaaS
Revenue management and hotel analytics platforms adding market share as a competitive context layer. TravelScrape provides the 3-dimension market share API — your platform surfaces market share data alongside internal RevPAR metrics.
Market Context API
RMS SaaS · India
"Market share API alongside RevPAR data — so when clients see RevPAR decline, they also see whether they lost market share or whether the whole market declined."
$4K–$12K/mo · CTO
Performance Layer
Hotel Analytics · UK
"Add market share as performance context — clients' RevPAR trends shown relative to their competitive set's total revenue performance."
$4K–$10K/mo · CPO
Visibility Share
Channel Manager · USA
"OTA visibility share feed — show clients their search impression share vs competitors as a leading indicator in our channel management dashboard."
$3K–$8K/mo · CPO
Investor Module
Hotel Finance SaaS · UAE
"Market share module for our hotel finance platform — asset managers want market share context for every RevPAR metric in their investor reporting."
$4K–$11K/mo · CTO

Country Priority Chart

Based on real inquiry volume, average deal size and competition level — 2024 to 2026.

Country Demand Budget Competition Priority
IconUSA
⭐⭐⭐⭐⭐
💰💰💰💰💰
 High #1
IconUAE
⭐⭐⭐⭐⭐
💰💰💰💰💰
 Low #2
IconUK
⭐⭐⭐⭐
💰💰💰💰
 Medium #3
IconAustralia
⭐⭐⭐⭐
💰💰💰💰
 Low #4
IconGermany
⭐⭐⭐
💰💰💰💰
 Low #5
IconSingapore
⭐⭐⭐
💰💰💰
 Low #6
IconIndia
⭐⭐⭐
💰💰
 Very High #7
Who Buys Market Share Analysis

Teams who need to know why performance changed

Six profiles — each making performance decisions without the market share context to understand whether the cause was competitive or market-wide, with RevPAR trends and occupancy rate scrape.

Icon

Hotel Asset Managers

Reviewing hotel performance against budget without being able to distinguish market-wide demand changes from competitive share loss.

❌ "RevPAR down 12%. Management said 'market conditions.' But ITC Maurya and Taj Palace were outperforming. I had no independent data to verify or challenge that claim in the quarterly review."
✅ TravelScrape: Delhi 5-star market down only 4%. Our property lost 8 share points. That's a management performance issue, not market conditions. Data-backed accountability.
$1K–$5K/mo · Asset Manager · Hotel Owner
Icon

Hotel Revenue Managers

Measuring RevPAR performance without knowing whether improvements came from market lift or actual competitive share gains.

❌ "Our RevPAR grew 6% in Q3. Is that good? The Mumbai 5-star market grew 11% — Taj, Marriott and Hyatt all outgrew us. We lost 2.5 points of share while celebrating a RevPAR increase."
✅ Market share context shows RevPAR +6% against market +11% = competitive underperformance. Strategy corrected before share loss compounds further.
$800–$3K/mo · Revenue Manager
Icon

Hotel Chain Executives

Reporting portfolio performance to investors without the market share context that distinguishes portfolio quality from market conditions.

❌ "Our investor deck shows RevPAR up 5% vs Marriott up 8%. Was that because Marriott operates in better markets or because they took share in our own markets?"
✅ Market share data: in markets where we compete directly with Marriott, we gained 1.2 share points. RevPAR gap is market mix, not competitive loss. Investor narrative corrected.
$3K–$12K/mo · CEO · CFO · VP Strategy
Icon

Commercial & Sales Teams

Setting revenue targets without knowing the market share starting point — making target-setting arbitrary rather than evidence-based.

❌ "We set a 15% RevPAR growth target. Is that achievable? We don't know if the market is growing, whether we have 12% or 25% share, or who our most dangerous competitors are."
✅ Market share data: 18% booking share in a market growing 6%. A 15% target requires 3 share points gained from competitors specifically — now we can plan the strategy to achieve it.
$1.5K–$5K/mo · Commercial Director · VP Sales
Icon

Revenue Analytics SaaS

Hotel analytics platforms showing RevPAR trends without market share context — clients can't answer "is our performance competitive or just market-driven?"

❌ "Hotel CFO asked our platform: 'Is our 8% RevPAR growth competitive or just market lift?' Our platform had no answer. We only showed internal hotel data, not market share context."
✅ TravelScrape market share API added market context to every RevPAR metric. Platform now answers 'competitive or market?' Client retention improved 18% after launch.
$4K–$15K/mo · CPO · CTO
Icon

Revenue Consultants

Diagnosing hotel performance issues and prescribing strategy without market share data — missing the most important context for any performance diagnosis.

❌ "Client's RevPAR was flat, they claimed 'market was also flat.' I had no data to verify this. My diagnosis and recommendations were built on an unverified assumption."
✅ Market share data showed market grew 7% but client was flat = significant share loss. Correct diagnosis: competitive failure. Completely different strategy than 'flat market' required.
$1K–$5K/project · Revenue Consultant
Results

What market share data changes about every performance conversation

4–6wk
Visibility share drops precede booking share drops — the early warning signal
2.1pt
Average quarterly booking share loss that goes undetected without market share monitoring
80%
Of "market condition" excuses that are actually competitive share loss when checked against market data
★★★★★
Management presented our 12% RevPAR decline as 'the whole market was down.' TravelScrape showed the Delhi market was down only 4%. We lost 8 percentage points of market share. That's a management failure, not market conditions. We replaced the revenue manager based on this data.
RN
Rajesh N.
Asset Manager · Hotel Ownership Group, Mumbai (4 properties)
★★★★★
"We celebrated a 6% RevPAR increase. TravelScrape showed the Mumbai market grew 11% that quarter. We actually lost 2.5 share points while reporting a positive result. That insight completely changed our Q3 strategy — we stopped celebrating and started recovering."
AV
Anita V.
VP Revenue · Hotel Group, Mumbai (22 properties)
★★★★★
"Added TravelScrape's market share API to our RMS. When hotel clients see RevPAR trends, they now see market share context automatically. 'Competitive or market?' is answered for the first time. Client NPS improved 22 points. Market share context is now our #1 differentiating feature."
SK
Suresh K.
CPO · Hotel Revenue Analytics SaaS (280 clients)

Market Share Analysis — Questions

From asset managers, revenue teams and SaaS platforms evaluating market share tracking.

Three dimensions: (1) booking share — your percentage of total room nights booked in your competitive set, (2) revenue share — your percentage of total revenue in your competitive set accounting for ADR differences, (3) visibility share — your percentage of OTA search impressions in your market. All tracked weekly with 3-year historical trend data.
TravelScrape uses OTA availability data, rate change patterns, sold-out signals and review volume trends to build market share indices for each property. While not exact booking records, these indices accurately track share direction and magnitude — and the trend data is highly consistent with STR and third-party benchmarking in markets where both are available.
Yes — segment-level market share is available for major segments: leisure, corporate, group/MICE and extended stay. Segment shares are particularly useful for commercial teams targeting specific guest types, and for understanding where competitive share loss is concentrated — whether it's a broad market issue or segment-specific.
Up to 3 years of historical market share data for established markets. This covers 12 full seasonal cycles — sufficient for annual strategy planning, investor reporting and identifying multi-year share trends invisible in shorter time windows.
Yes. Free one-time market share analysis — your property vs your competitive set on booking share, trend direction and key competitive dynamics. Delivered within 48 hours. No contract required.
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Free market share analysis — your property vs your competitive set on booking share, revenue share and visibility share. Delivered within 48 hours.

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